I come from seemingly contrasting worlds of art and sales. Understanding these worlds gives me the skill required to unite cultural relevance and commercial viability. I like questioning the assumptions behind the brief, getting underneath the obvious problem, and seeing what else might be possible.
Holds a Master's in Branding from the School of Visual Arts, where I received the Brand Master Award for academic achievement and creative ingenuity.
Spent the last four years shaping go-to-market, brand, and partnership strategy at Good Black Art, where art, culture, and commerce collide.
When I'm not working, I'm on a long walk somewhere I didn't plan on going, wearing weird shoes I spent way too long to find.
Currently looking for the next place to put my brain to work.
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samm@sammfellers.com